Online Banking Thru a Social Network?

Posted by Andrew G.R. / 08 June / 1 Comment

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pennies From average Joe Blows to small-time indie bands, there’s not a blog on this earth that I’m not willing to check out. But one blog I never expected to read is from my bank.

According to the Charlotte Observer, banks such as JPMorgan Chase & Co. and Washington Mutual are making a push to invade Facebook and other social networking sites to appeal to Gen Y.

It’s not just the big boys making the move. Currently, there are more than 100 credit unions with profile pages. Offering games, videos and contests, it appears banks are desperate to try to make home equity loans and APRs cool.

“Last month, Jim Bruene, editor of the Online Banking Report, a trade publication, asked 500 Facebook users whether they’d be interested in viewing their bank account balance through Facebook. Seventy percent said “No way.””

Do you have any interest in accomplishing your banking needs through a social network. Or would you rather not mix business and pleasure?

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SocialGO Lets You Create Your Own Social Network

AtomKeep Keeps Your Accounts in Sync on All Social Networks

Social networking with a Big Brother twist at Tengaged

Create Your Own Social Network at OneDomus

One Response

Jenny Orr Says:
July 4th, 2008 at 8:54 am
This seems a bit insane, why would you want to do this? Surely the worry of having your bank details leaked would put anyone off doing this, especially after facebook’s latest privacy scandal!

I thought in the current economic climate banks would keep their communication professional. Consumers want financial services from reputable banks they can trust who conduct themselves to conduct themselves accordingly not jump on the back of the latest fad.

http://facevaluebook.blogspot.com/ is a blog you might want to check out that looks at other issues of social networks for marketers and users.