Lulu Teams With WeRead

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Self-publishing is a tough racket. On paper, the business model looks good; anyone can write a book and then sit back and watch the money roll in. Not so much. The reality is, most people have very limited success in generating interest in their goods.

Lulu, a major player in the self-pub sector, is hoping to change that with a partnership with WeRead, the book lover’s social network.Users on WeRead can compare, rate and recommend virtually any book – and now anything on Lulu. This should translate to getting self-publishers more eyeballs on their work. True readers are always hungry for solid material, and WeRead, with over two million registered users, is a recommendation tool that can deliver that info. Currently, there are over 40 million books sitting on users’ virtual bookshelves.

Lulu has been active at late, doing everything they can to fend off large, mainstream booksellers from moving in on their turf. Free for self-publishers, Lulu is worth a second read. Couple that with WeRead’s well-read Facebook app, and it looks like we have a marriage in book heaven.

Self-publishing is a tough racket. On paper, the business model looks good; anyone can write a book and then sit back and watch the money roll in. Not so much. The reality is, most people have very limited success in generating interest in their goods.

Lulu, a major player in the self-pub sector, is hoping to change that with a partnership with WeRead, the book lover’s social network.

Users on WeRead can compare, rate and recommend virtually any book – and now anything on Lulu. This should translate to getting self-publishers more eyeballs on their work. True readers are always hungry for solid material, and WeRead, with over two million registered users, is a recommendation tool that can deliver that info. Currently, there are over 40 million books sitting on users’ virtual bookshelves.

Lulu has been active at late, doing everything they can to fend off large, mainstream booksellers from moving in on their turf. Free for self-publishers, Lulu is worth a second read. Couple that with WeRead’s well-read Facebook app, and it looks like we have a marriage in book heaven.